As an extension of KAVALAN’s ‘Pledge for the Planet’ series, the video addresses the severity of the global water crisis and the impact that the wide-format industry has on freshwater reserves. KAVALAN aims to reveal the sobering truth of the water crisis, as more than one billion people are currently without access to freshwater, and known reserves of freshwater sources such as underground aquifers, rivers and lakes will start to disappear by #2040. Global action and change are now absolute necessities to immediately reduce the use of our precious freshwater supplies and prevent the worsening of the global water crisis.