Global Water Crisis – What Do You Need to Know?

We are on the precipice of a global water crisis. Why aren’t we talking about it more? One possible reason is that we don’t have all the facts, or a true understanding of the gravity of the emergency. 71 percent of the Earth is covered by water, so how could there be a crisis? Of this 71 percent, only 2.5 percent of all the water on the planet is freshwater that is useable, and only 0.03 percent of this is easily accessible (not stuck in glaciers, snowfields, etc.).

There has always been this amount of water on earth, why are we having a problem now?

The amount of freshwater on the planet has remained fairly consistent over time, but the population hasn’t. The population has exploded, and unfortunately as humans, our water usage is extremely inefficient. According to the United Nations, water use has grown at more than twice the rate of population increase in the last century.

How does our water inefficiency impact us?

The water crisis impacts every aspect of the world, including the health of the population, the environment, and the economy.
1.1 billion people in the world lack access to clean water, which is one person without safe water for every 8 people with it, this number is expected to reach 3.5 billion by 2030. More than 80 percent of the diseases in developing countries are related to poor drinking water and sanitation, and an average of 4,500 children die every day from preventable diseases related to a lack of access to clean water. By 2025, two-thirds of the world’s population may face water shortages.
There are also a myriad of longer term issues that stem from these water shortages; not having access to clean water and sanitation systems significantly lowers attendance rates in schools and increases the risk of disease and death, which will also lower that country’s GDP. Better access to clean water, sanitation services and water management creates a far better opportunity for economic growth.
The water crisis affects the environment in many ways. If humans and businesses use less water, this means there is more water available in the lakes, rivers and streams that is used by vital wildlife to survive. Using water more efficiently helps maintain supplies at safe levels, protecting both human health and the environment.

What can be done?

We must reduce our water usage. Industries that use most of the global water supply include agriculture, fashion, energy, food and beverages, and mining, however they aren’t alone - all of humanity leaves a water footprint. It is the responsibility of companies to create plans to produce their products more sustainably, and to implement them honestly and efficiently.
KAVALAN Moonlight River has been created in response to the global freshwater crisis. Moonlight River is a textile replacement banner designed to eliminate the dyeing and washing process in the creation of textile signage and reduce overall freshwater usage by 67 percent. These reductions are even more than so called ‘recycled content’ textiles. The implementation of more sustainable solutions in the textile sector that alleviate the strain on the planet’s resources will be essential for businesses to combat the water crisis.
KAVALAN’s committed to providing high-quality, high performance materials that protect the environment and play a part in securing the future of our planet. Go PVC-free, go for Kavalan

Find your nearest distributor in KAVALAN’s distribution network here, and join the green revolution now. Go PVC-free, go for Kavalan! 

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