The Integrity of Your ‘Green Guarantee’

A report from KPMG found that 93 percent of the world’s 250 largest companies (in terms of revenue) are now reporting on sustainability, as are three quarters of the top 100 companies in 49 countries. There is no denying that corporate sustainability transparency is no longer a nice to have; with a combination of looming regulations and consumer pressure, environmental investments are fast becoming as important as financial ones. 


However, the issue of  'greenwashing', the practice of providing false or misleading information about the environmental credentials of a product or sevice, remains prevalent. Marketing spin for the sake of placating customers and stakeholders is still a problem, but fortunately people are savvier than ever, and are increasingly skilful at identifying what a green guarantee or sustainability commitment really means. In an industry like wide-format print greenwashing is a significant challenge as many businesses fail to address the damage this industry causes to the environment.


The Kavalan approach has been to conduct a Life Cycle Analysis process on its range of PVC-free banner materials in order to offer complete transparency backed by scientific data. We couldn’t be prouder of the results! Users of products in the Kavalan range won’t be surprised to learn that the LCA process confirmed that Kavalan is the eco-friendly alternative to PVC banner, from its significantly lower carbon footprint and lower water consumption, to its amazing biodegradable film.


Following the onset of the COVID-19 pandemic, a number of businesses have taken the opportunity to assess the environmental weaknesses in their value chains, and many of them are noticing holes in their sustainable strategies. This has encouraged many of them to take a step back and explore how to implement ways to tackle their carbon emissions, waste, and overall impact. However, it’s more important than ever that the 'green guarantee' of print businesses is backed up with verifiable figures and honesty. This is a great place to start – why not take the time to evaluate your environmental programme from start to finish?

It’s always a good time to start identifying the little changes you can make that add up to a big difference to the future of our planet.


Want to make sure your materials guarantee your sustainable commitment? Go for Kavalan! 

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